Inevitable Kitchen

Chicago-based chefs Samuel Kass and Tara Lane needed a visual identity for their multi-faceted start-up called Inevitable. They required a system that was flexible enough to expand alongside their growing business, which includes nutritional counseling, personal chef services, a school lunch program, and a networking website that connects farmers with consumers and local distributors.

The graphic system I created begins with 3 distinct shapes  that are assembled into an endless number of configurations to communicate Inevitable's different services or processes.

Logo and Identity